Charissa’s All-Time Top 10 Marketing Blog Posts
After several years of blogging on topics related to email marketing, social media and content marketing, it’s been fun to take a look over my shoulder at my top ten marketing blog posts of all time....
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10 Marketing Blog Posts by Our Favorite Guest Bloggers That Totally Stole The...
Becca Fieler and Charissa Hurd recently highlighted their top 10 blog posts as determined by you. (You didn’t know you were voting, did you!) We pulled the stats for our most viewed marketing blog...
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*Customer Spotlight* – Untracht Early Uses Content Marketing to Drive New...
*BIZACTIONS | PDI GLOBAL CUSTOMER SPOTLIGHT* Untracht Early LLC Florham Park, NJ Suppose you want to do content marketing because you know it’s essential to increasing awareness of your firm,...
View ArticleBuild An In-House Email List For More Marketing Opportunities
Do you have an in-house email list? Marketing experts agree that the most effective email list you can market to is your own in-house opt-in list. These lists are made up of people who already know...
View Article14 Ways to Use Email and Social Media to Make Your Clients Fall In Love with...
Your clients love you. They really do. They have committed to a relationship with you and they turn to you when they are in need. But has the honeymoon phase ended? Client retention is just as...
View Article10 Ways to Get Prospects to Fall in Love With Your Marketing
With Valentine’s Day on Saturday, love is in the air. How lovable is your marketing? Do your prospects eagerly anticipate your next email? Are they enamored with your newsletter content? Have they...
View ArticleUnsubscribe Me: Why I Broke Up With Your Email Newsletter And What Would Have...
I recently asked a marketing email newsletter (which shall remain unnamed) to unsubscribe me. I was a bit heartbroken to be ending the email relationship with one of my long-time favorite newsletters....
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Lead With a Bang – Create a Better Email Newsletter Header
Your email newsletter’s header image, or masthead, gives your subscribers a powerful first impression. In mere seconds, your heading can communicate what your newsletter is about and why your...
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Infographic: Email Unsubscribe Best Practices
You worked hard to gain each member of your marketing database. You wooed them with strategically placed, visually stunning email newsletter sign-up forms on your website. You charmed them with clever...
View ArticleWhy Do We Need Quality Marketing Content?
In my last post, I talked about what quality content is and discussed the importance of three key ingredients: helpfulness, entertainment value and emotional impact. But why is quality marketing...
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